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Definition:
Marketing is the process of communicating the value of a product or service to customers, for the purpose of selling that product or service. Many confuse the marketing with selling and advertising. Both of aspects are included in the marketing function, but they account for only a part of the total marketing effort. Marketing is the business discipline responsible for: identifying the people who make up a market; analysing and identifying the wants and needs of these people; planning the development of appropriate products or services that will satisfy these wants and needs; and determining the most effective way to price, promote and distribute the product or service. – dut.ac.za

What they do:
Marketing executives develop marketing campaigns to promote a product, service or idea. It is a varied role that includes planning, advertising, public relations, event organisation, product development, distribution, sponsorship and research. The work is often challenging and fast-paced. Graduates can pursue the following careers: product management, customer service management, customer relationship management, strategic marketing planning management, sales management, distribution management, brand management, advertising management, media planning, marketing research management, promotions management, and retail management. – up.ac.za

“Marketing is a game fought in the mind of the prospect.” – Differentiate or Die

School Subjects:
Mathematics
Language of Learning and Teaching

DID YOU KNOW?
The Loeries have come to be recognised as the most prestigious marketing awards in our region encompassing all areas of the industry

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