Communication management is the systematic planning, implementing, monitoring, and revision of all the channels of communication within an organisation, and between organisations. Communication management is pivotal across the entire spectrum of strategic management. Independent communication management divisions are increasingly being established at universities to align with global trends in the development of the discipline as an area of specialisation. This division is located in various ways. At UP it is positioned within Economic and Management Sciences. At UFS the department includes journalism and media studies (including new media) as well as corporate and marketing communication.  –,,

What they do:
Communication managers correspond with employees and external stakeholders to keep them informed of company developments. They create strategies to increase employee awareness and to promote productivity. Externally, they communicate with the media and other interested parties to announce new products and discuss organisational changes in a way that attempts to maintain a positive image of the company. Graduates may pursue careers as client liaison consultants (advertising agencies), corporate communication consultants, corporate communication managers, corporate communication strategists, public relations practitioners, relationship managers, special events organisers, managers of corporate social responsibility programmes and sponsorship managers. –

“Communication works for those who work at it.” – John Powell

“With the advent of the internet, everyone is a communicator…that is part of the reason people now understand that communication is an important strategic part of the business.” Kori Reed


School Subjects:
Language of Learning and Teaching

Communication professionals have to keep abreast of trends such as the social media explosion. Businesses can no longer ignore social media – it’s happening whether or not a company is listening. Proactive communication managers drive PR initiatives to help guide these social media conversations in order to meet long-term goals and strategies.
The communication discipline has its roots in the study of rhetoric, journalism, sociology, psychology and philosophy, and is therefore necessarily interdisciplinary in nature.
Philosophers such as Martin Buber see communication – and especially dialogue – as essential to being and becoming human. Therefore, to take communication for granted is to give little thought to the most important element of both our humanity and our capacity for community. –